The company extended their sponsorship deal in August 2015 until the end of the 2022-23 season. Adidas have been Bayern’s kit sponsor since 1974. Adidas extended their sponsorship with Bayern on 29 April 2015. The sponsorship deal runs until the end of the 2029-30 season. Bayern’s kit sponsor is Adidas. Deutsche Telekom has been Bayern’s shirt sponsor since the start of 2002-03 season.